(UPM, Helsinki, Finland, 15 August 2011 at 10:00 am) — The new further processed products business that was separated from UPM Timber in June has been named UPM Living. The new UPM Living manufactures wood-based products for interior decoration as well as high-quality building materials for gardens and homes. The UPM Living products are sold to consumers and industry. UPM Timber will focus on serving sawn timber customers in industry and the construction sector.
UPM Living consists of three segments: Home, Garden and House. "Our objective is to make UPM Living products the first choice for all interior decorators and constructors who are searching for top-quality interior decoration solutions made of wood, who are building a pergola for their garden or who are building an impressive façade for their house," says Senior Vice President of UPM Living, Arto Halonen. "Furthermore, all consumers decorating or building their homes from these beautiful and durable products can rest assured that the wood raw materials have been acquired from sustainably managed forests and have a small carbon footprint," continues Sari Mannonen, Sales and Marketing Director of UPM Living.
During the Flow Festival in Helsinki last weekend, UPM published its Living Designer Pool, which consists of Ville Hara and Anu Puustinen of Avanto Arkkitehdit, design agency Helorinne & Kallio and designer of the new Viini & Sapas restaurant for the Flow Festival Jaana Karell. UPM is launching a new type of collaboration with the new Design Pool. “We want to change the way we operate by introducing new products for construction seasons on regular basis”, says Arto Halonen.
UPM Living and the new products to be launched next year will be showcased again at the Habitare trade fair event in Helsinki, where the UPM Living Designer Lounge will be presented to interior decoration and design professionals. You can also find UPM Living at Habitare at the stand no 6h69.
For further information, please contact:
Mr Arto Halonen, Senior Vice President, UPM Living, tel. +358 40 823 2877
Ms Sari Mannonen, Sales and Marketing Director, UPM Living, tel. +358 45 265 1345
NOTES TO EDITORS
UPM Living manufactures sustainable, beautiful and recyclable wood-based products for consumers and industry. Manufactured from certified wood raw materials, the products can be used to create top-quality interior decoration solutions or build a high-quality garden or house. The seven UPM Living production facilities are located in Finland (Aureskoski, Heinola, Lappeenranta, Uusikaarlepyy, Pori), France (Aigrefeuille) and Russia (Pestovo). Annual production capacity is 420.000 m3 of wood products. UPM Living is part of the UPM Forest and Timber Business Area. www.upmliving.com (site in english opens in September 2011)
manufactures top-class sawn pine and spruce timber for the construction and joinery industries. UPM Timber annually produces around 2.3 million cubic metres of timber from wood acquired from certified forests. UPM's seven sawmills are located in Finland, Austria and Russia. In Finland, UPM operates five sawmills in Lappeenranta (Kaukas), Kajaani, Pietarsaari (Alholma), Korkeakoski and Pori (Seikku). UPM Living is part of the UPM Forest and Timber Business Area. www.upmtimber.com
UPM leads the way in integrating bio and forest industries into a new, sustainable and innovation-driven future. Our products are made of renewable raw materials and are recyclable. The company’s business is divided into three business areas: Energy and Pulp, Paper and Engineered Materials. UPM employs around 24,500 people and has production facilities in sixteen countries. The company’s annual sales amount to more than EUR 10 billion. UPM's shares are listed on the Helsinki Stock Exchange. UPM – The Biofore Company – www.upm.com